Analyze
Review trends, search terms, placements, conversions, inventory, profitability and account structure.
Amazon • Walmart Connect • Bol.com • UK & EU Marketplaces
Data-driven PPC strategy built for profitable growth.
I manage and optimize advertising across the UK, US, and EU marketplaces—including the Netherlands and Belgium—reducing wasted spend, improving ACoS and TACoS, strengthening ROAS, and scaling high-performing campaigns. I also use AI-enhanced workflows to speed up time-consuming reporting and analysis while keeping optimization decisions data-driven.
Marketplace expertise
Amazon Ads
Walmart Connect
Bol.com Advertising
UK Marketplace
EU Marketplaces
Seller Central
Sellerboard
About me
Hands-on optimization backed by clear reporting.
I combine manual PPC judgment with structured analysis to turn campaign data into practical decisions. My workflow covers campaign builds, bid and budget management, search-term mining, placement analysis, keyword research, negative targeting, profitability tracking, and client-ready reporting across Amazon, Walmart Connect, and Bol.com accounts. I also use AI-enhanced support for faster reporting workflows, summarizing insights, and speeding up repetitive analysis tasks.
Optimize
Refine bids, budgets, targeting and negatives to control ACoS, TACoS and wasted spend.
Scale
Move budget into proven campaigns, expand high-intent coverage and support sustainable sales growth.
Core services
Full-funnel PPC account support.
Campaign setup & restructure
Sponsored Products, Sponsored Brands, Sponsored Display, auto/manual campaigns and product targeting.
Keyword & competitor research
High-intent keyword discovery, competitor ASIN analysis and structured targeting expansion.
Bid & budget optimization
Budget reallocation, placement adjustments and bid controls guided by conversion and profitability.
Search-term & negative strategy
Harvest converting terms, isolate waste and add negatives to protect efficiency.
Bulk operations & dashboards
Bulk sheets, Excel/Google Sheets, VLOOKUP, PivotTables, recurring reports and custom dashboards.
Listing SEO support
Keyword alignment, listing review, A/B testing support and conversion-focused recommendations.
AI-enhanced reporting & analysis
Use AI-assisted workflows to speed up time-consuming reporting, surface insights faster, and support more efficient campaign analysis.
Interactive case-study explorer
Real screenshots. Clear performance context.
Select a result set to explore the metrics and supporting screenshot. Figures below are transcribed from the portfolio screenshots provided.
Amazon Ads • United Kingdom
Large portfolio performance — 23 Jun to 23 Jul 2026
Portfolio-level performance shows strong sales volume and multi-million impression reach while maintaining a 17.26% ACoS.
Portfolio use: Demonstrates hands-on management of a high-volume campaign portfolio and clear visibility into ACoS, ROAS, spend and sales.
Proof of work
Campaign dashboards, profitability tracking and analysis tools.
Use the filters, open any screenshot, and navigate the gallery with your keyboard arrows. The gallery now includes Amazon Ads, Seller Central, profitability dashboards, Bol.com reporting samples, keyword research heatmaps, and AI-style account audit screenshots.
Client and campaign screenshots are shown as work samples. Before publishing publicly, redact any client-identifying names or data you do not have permission to share.
Experience
Multi-marketplace PPC management.
Bol.com PPC Specialist — Netherlands Agency (Part-Time)
Manage multiple client accounts across the Netherlands and Belgium, including campaign builds, search-term analysis, bid management, budget allocation, product segmentation and client reporting.
Walmart PPC Manager (Part-Time)
Managed Sponsored Products, Sponsored Brands and Sponsored Videos, optimizing campaign structure, bids, budgets, keywords, placements and negative targeting.
Amazon PPC Manager (Part-Time)
Managed Sponsored Products, Sponsored Brands and Sponsored Display for the US market, with keyword research, competitor analysis, search-term mining, bulk optimization, SEO support and reporting.
Bol.com PPC Specialist
Managed NL and BE advertising campaigns by EAN, keyword and performance segment, adjusting bids and budgets based on conversion, ACoS, stock and profitability.
Taskio — Amazon PPC & SEO Specialist Intern
Supported campaign setup, keyword research, search-term analysis, negative keywords, account audits, listing optimization, competitor research, bulk sheets and reporting.
Tools & capabilities
Built for day-to-day account execution and faster analysis.
Download the complete CV →
Amazon Seller CentralWalmart ConnectBol.com AdsUK MarketplaceEU MarketplacesHelium 10Brand AnalyticsSellerboardData DiveScale InsightsASINsightN-Gram AnalysisExcelGoogle SheetsVLOOKUPPivotTablesBulk SheetsSOP DocumentationAI-Enhanced ReportingAI-Assisted Analysis
Let's connect
Need practical PPC support across Amazon, Walmart or Bol.com?
Available for remote PPC management, account optimization, reporting and multi-client agency support.